Snowball Cake Roll:

1 1/2 cups marshmallow creme (Fluff)
1/2 cup unsalted butter, softened
1 cup powdered sugar
1 teaspoon vanilla extract
2-3 tablespoons heavy cream (as needed for consistency)
For the Topping:
2 cups sweetened shredded coconut (pink for the traditional SnoBall look)
1 cup heavy cream
1/2 cup semi-sweet chocolate chips (for chocolate drizzle, optional)