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1. Preheat oven to 350Β°F (175Β°C). Line a 10Γ15-inch jelly roll pan with parchment paper, leaving an overhang on the long sides.
2. In a bowl, sift together flour, cocoa powder, baking powder, and salt. Set aside.
3. In a large bowl, beat eggs and sugar until thick and pale. Mix in vanilla extract.
4. Gradually fold in the dry ingredients until just combined. Add purple gel food coloring until desired color is achieved.
5. Pour the batter into the prepared pan, spreading it evenly.
6. Bake for 12-15 minutes, or until the cake springs back when lightly touched.
7. While the cake is baking, prepare a clean kitchen towel dusted with powdered sugar.
8. Once baked, immediately invert the cake onto the prepared towel. Carefully peel off the parchment paper.
9. Roll the cake tightly with the towel from the short end. Let it cool completely.
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